A conference exploring the concept of the Web as a material

March 20th, 2020 — Reykjavik, Iceland

20+ years of the Web and we are still at the very beginning of understanding and implementing digitization. For the first time we are facing a generation that never got to know the offline world. By nature they are riding the wave without ever having touched the ground. We might have unlearned our ancestors' knowledge about materials and crafts, it's easy to overlook the intrinsic characteristics of the Web in favour of the newest framework or boilerplate.

Let's re-explore the material Web and evaluate what we have learned so far. Join us in Reykjavik, Iceland, for a trip through history, views and cultures.

The Web as a material

For centuries we've worked with wood, metal, glass, ceramic, paper, textiles. More recently, new materials have emerged; plastics, fiberglass, silicon, and more. We understand their limitations, their affordances. We can fold, heat, manipulate and warp some of these materials. But the Internet and the Web are still very new to us. We don't fully understand them as a material.

What does this mean for the Web? What are the properties of the Web as a Material?

We have lost the apprentice / master relationship in the digital world. Spending years getting our hands dirty with an expert, learning slowly and really understanding the material rather than the framework. We need to be asking ourselves what sacrifices should we be making for the convenience of our customers rather than shortcuts for ourselves.

What properties of materialness exists in the Web is what this conference is meant to explore.

Speakers

The conference will be a day long mix of presentations and fun little side-shows from both international and local speakers.

Portrait of Rune Madsen
Rune Madsen

Rune Madsen

Rune is a designer, artist, and educator who uses programming languages to create things with the computer. He is a co-founder of Design Systems International, a design studio that specializes in code-based design projects including non-trivial interfaces, custom design tools, design systems, and cross-media branding. Rune has worked as a developer at the New York Times, as Director of Software Development and Creative Director for O’Reilly Media, and as Assistant Arts Professor at New York University. He is also the author of Programming Design Systems, a book that explores the foundations of graphic design through programming languages, and the JavaScript framework Rune.js.

Portrait of Charlie Owen
Charlie Owen

Charlie Owen

Charlie is a front-end dev manager and Brexit escapee living in Berlin. She has attained notoriety for her foul mouthed tirades on social media, and for making fun of the privileged excesses of the tech industry. She advocates for a simpler approach to the web, and writes about how vital empathy and kindness are in building sites for our fellow humans.

Portrait of Chanel Fu
Chanel Fu

Chanel Fu

Chanel went from fashion to full-stack with the ambitions to combine both fields and change the game. Gripping onto her core values of sustainability and ethical trade, she has a goal to eliminate the human and environmental exploitation caused by the hyper-consumerism of clothing. While changing industries, the California native also changed residences, embarking on her dev journey in Berlin — a burgeoning fashion and tech-hub. There she works as a full-stack dev, exploring what it means to be a junior with an unconventional background and diverse perspective in the tech industry.

Material Speaker
Coming soon

TBA

Our line-up of incredible speakers is not yet complete, but we're hard at work to bring you an incredible line-up to expand your thoughts about the Web as a Material.

Shorter Talks

To expand our line-up, we invite several shorter talks to compliment what we're learning. These may or may not be web releated, but they will always be technical, fun, interesting and stay with the theme of Material.

Material Speaker
Coming Soon

TBA: The Web as Sound

What would it be like exploring the web of sound? Audio is a big part of how we interact with the world, what aspects of sound can we explore when it comes to the web?

Material Speaker
Coming soon

TBA: Responsive design in analog

We focus on a web which is flexible and can look different on different devices for different people. What sorts of parallels are there in the analog world? What can we learn from the scoffolding we might need to make something physcial flexible?

Material Speaker
Coming Soon

TBA: The Web of Smell

Scents and odurs are not something we tend to experience in a digital context. Could that change, or should it? We want to explore how smell can compliment the Web and what affordances we can take from smell to apply to how we think and design in the digital world.

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